About Simplicity

Simplicity Pattern Co. Inc. is a worldwide company that designs, produces, markets, and distributes sewing patterns for consumers that practice and enjoy home sewing activities.

The sewing pattern is a critical part of any sewing project because it provides a list of all required materials, a guide for cutting fabric, and step-by-step sewing instructions.

The company headquarters are in New York City, where it was founded in 1927. 

Simplicity has subsidiary companies in the U.K. and Australia that distribute its products in those and surrounding markets.

Third party distributors exist in a variety of other countries around the world, e.g. Mexico, South Africa, France, the Netherlands, Italy, Romania and Scandinavia.

simplicitynewlook.com is the website of the Simplicity subsidiary in the U.K.  and orders can be placed for shipment to most countries. Simplicity Limited was set up in London in 1934, and in 1947 Blantyre in Scotland was chosen as its European base. In June 2002 the operation relocated to Stockport in Cheshire, where the current offices and distribution centre reside.

The Company markets home sewing patterns under various brand names including SIMPLICITY and NEW LOOK, and it has a special distribution agreement with BURDA. Simplicity distributes all of its pattern brands directly to retail customers that carry fabric, haberdashery and other sewing and craft materials servicing approximately 8,000 locations worldwide.

The strength of its products is based on easy to follow instructions and modern up to date designs featuring over 1,600 sewing patterns in a broad range of categories including fashion, special occasion, larger sizes, children's, home decorating, crafts, costumes and accessories.

Consumers look to Simplicity for the most current looks to sew, and design concepts to customize and make their very own. They recognize Simplicity’s attention to detail in creating fashion forward and classic looks, heavily constructed designs and instructions that encourage satisfaction and success.

Simplicity is part of the Simplicity Creative Group, which is dedicated to encouraging and supporting creativity with high quality, fun to use products, projects and services. Our family of well known craft, sewing, knitting, hobby and home decorating brands includes: Simplicity®, Pattern Company, Wrights®, Conso®, Boye® Needle, E-Z Quilting®, and British Trimmings.

Our mission is to be one of the world's leading creators of products that facilitate individual expression and promote personalized creativity. Utilizing our portfolio of brands, and leveraging knowledge and experience gained over the past century, we seek to develop innovative and reliable products of the highest quality.

We will continue to extend the offer of products available through this website .